Google Business Profile — the complete checklist

The 20-point checklist

Foundation

• [ ] Claim and verify the listing
• [ ] Exact business name (no keyword stuffing — Google will suspend)
• [ ] Primary category (the most specific one available)
• [ ] All applicable secondary categories
• [ ] Service area set by city, not radius
• [ ] Hours, including holiday hours
• [ ] Phone number that's actually answered

Content

• [ ] 10+ photos (interior, exterior, team, before/after)
• [ ] Logo and cover photo
• [ ] Every service listed as a "service" entry with price (or "Contact for quote")
• [ ] Business description with city + service keywords (natural — Google reads it)
• [ ] Q&A section seeded with 5 common questions you answer

Reviews

• [ ] Aim for at least 25 recent reviews above 4.5 stars (a practical benchmark, not a guaranteed threshold)
• [ ] Reply to every review (even 5-stars — "Thanks Jennifer!")
• [ ] Address negative reviews calmly and offer to make it right

Posts

• [ ] Post weekly: photos, offers, events
• [ ] Add "Call now" or "Book" CTA buttons

Trust signals

• [ ] License number in description
• [ ] Year established
• [ ] Service area pages on your website matching GBP

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