What Verified means

How PNW Small Business verifies a listing

PNW Verified means the business has completed our applicable verification process — business registration, owner identity, plus licensing and insurance where they legally apply to that type of business. Verification is a safety standard, not an upgrade. Paying for a membership never creates a Verified badge. Verification reflects information reviewed by PNW Small Business as of the listed review date and is not a guarantee of workmanship or future credential status.

73

Businesses currently PNW Verified

43

Businesses currently in the verification process

What we check

Some business types are not legally required to hold a trade license or carry a contractor bond. When a check does not apply, it is marked not applicable — the business is fully verified, not partially verified.

Business registration

We confirm the business is registered with the state (Washington UBI, Oregon or Idaho registry) and that the registration is active at the time of the check.

Owner identity and contact

We confirm the person managing the profile is connected to the business, and that the phone number and email reach a real person.

Licensing — when applicable

Trades that require a state license (contractors, electricians, plumbers, tree services and similar) must show an active license. Categories that don't require one — photographers, makers, consultants — are not held to a license they can't legally hold.

Insurance — when applicable

For trades that carry general liability or a contractor bond, we review a certificate of insurance or the state bond record before the badge appears.

What verification does not guarantee

  • It is not a guarantee of workmanship, pricing, timeline, project completion or customer satisfaction.
  • It is not a promise that a license, bond or insurance policy will remain active in the future.
  • It is not an endorsement, warranty or insurance policy from PNW Small Business.
  • It reflects what was true on the date of the check — always confirm the license, bond and insurance directly with the business before work begins.
  • For work outside Washington, service availability, licensing and the contracting entity are confirmed before scheduling.

Verified vs. Owner Managed

Verified

The business passed the checks above. Reviewed by a person, not automated.

Owner managed

The business owner has claimed and actively maintains this profile. It means someone real is reading messages — it does not mean the checks above were done.

How often it is rechecked

Verification is reviewed annually, and immediately whenever a license or insurance document reaches its expiration date on file. A badge is removed if a document lapses or a business stops responding to a recheck request.

Report something inaccurate

If a listing shows the wrong license, an expired insurance certificate, or a badge you believe is not earned, tell us through the contact page and we will recheck it. Badges are pulled while a report is under review.

How requests reach a business

Browse and contact any business directly, or submit one request and we'll match it with up to three eligible local members when available. Category Partners receive the first opportunity in their approved category and region.

Listed businesses are independent businesses. Being listed, claimed, verified, featured, selected as a Category Partner, or receiving a customer request does not make a business an employee, agent, partner, joint venturer, or subsidiary of PNW Small Business LLC.

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